Let's start with the conclusion.
We have to start with consumer thinking.
First of all, in marketing,
If I learned marketing at university, I would have heard a lot of this.
It's called environmental analysis.
It's about analyzing the environment.
What market is 구글상위작업 called analysis?
There is a word market in the word marketing.
Marketing is a market. What's a market? A market.
What's in the market? There's a man who sells things and lives.
The market is where consumers and suppliers meet.
The fact that the word "market" has an ing
Marketing is what makes it sustainable for consumers and suppliers to meet.
So the market meets these consumers and suppliers, but it can be seen by people themselves.
We have an environmental analysis that changes the environment at every moment.
The market environment continues to change and people's thoughts and desires continue to change.
So marketers say they should think brightly about the times and people's needs.
So it's important to know these things more than anything.
Therefore, marketing should start by understanding the market and understanding consumers' thoughts.
When I study this part of environmental analysis, I talk about macro/micro environmental analysis.
But rather than that theory, your product category
And you're looking for information with an interest in people who need your product.
I've been looking for newspapers, interviews, books, magazines, people,
Reviving the past, we are watching what the market looks like, what the present looks like, and what the future will look like.
Then let me talk more specifically about this.
Marketing is called microenvironmental analysis
Three of the most important things in marketing.
It’s a process of self-analysis, competitor analysis, and customer analysis.
Ironically, we don't know ourselves
Companies often don't know their own companies.
I'm analyzing my environment and my abilities.
Our company is closely examining the power of the company.
And the second is to analyze customers and consumers.
We need to start with consumer interest - what do my target customers need?
And what is uncomfortable and problematic?
And what is important for them to make a purchase decision?
We're looking for answers about who our client is.
And my strengths.
You can see how they can help you with customers and those things.
Then we are more certain by analyzing the third competitor.
I am looking at the competitiveness of my competitors.
What competitiveness and differences do you have, and what weaknesses look closely at.
I have something that can help the customer.
And competitors don't - we find a concept to talk about next time.
The first thing to do to start marketing
Start with understanding the market, think about consumers!