The economic business selected a new management slogan called 'Start of Change DREAM 2020' in 2020 and entered a system to realize sustainable economic projects centered on distribution, sales and export of fisheries products. In particular, the company has promoted diversification of online and offline profit channels by enhancing the value of fishery products and developing processed foods and expanding markets by expanding market dominance through strengthening its expertise in purchasing. It also focused on laying the foundation for sustainable economic projects, including the development of new products tailored to exports and the expansion of sales of fisheries products overseas.
In addition, despite the global COVID-19 crisis, the National Federation of Fisheries Cooperatives responded quickly to the crisis by organizing a fisheries product distribution task force (TF) to monitor trends in production and consumption distribution and conducting events to promote consumption of fisheries products to minimize damage to fishermen. Despite the worsening business environment, including a drop in oil prices and a drop in school meals due to COVID-19, the company achieved business performance of 1.3081 trillion won and net profit of 5.4 billion won, up 2.9 billion won from a year earlier.
The trial project increased the amount of consignment centered on public fish stocks, including the expansion of sales and direct orders through the operation of six joint markets, sought to establish the right distribution system for fisheries products by strengthening the management of asset soundness and continuously managing and supervising the soundness of mid-sale bonds, and demonstrated a 구글상위노출 performance of 239.8 billion won, up 8 billion won year-on-year.
The group meal project actively sought ways to sell fisheries products by pushing for the "Seafood Meal Challenge" and " Marine Product Care" projects despite difficult business conditions in which the number of drinking water is drastically reduced due to school restrictions and online classes due to COVID-19 in 2020. The sales business promoted consumption promotion events using online and offline sales channels to cope with the sluggish domestic economy and shrinking consumer sentiment. The direct sales business, which conducted sales to large retailers and social channels, showed a performance of 33.4 billion won, up 8.2 billion won from the previous year, and online businesses such as Suhyup Shopping (13 billion won) and home shopping 55.3 billion won, respectively, compared to the previous year.
In order to expand exports of domestic fisheries products, the trade project worked in various ways to improve the market for exporters through the operation of 10 trade support centers in seven countries, including the operation of the Korean Pavilion, a non-face-to-face international fair due to COVID 19, and exported $21.57 million (3,433 tons) of Korean fisheries products by strengthening sales promotion marketing through local online and offline stores and expanding non-face-to-face online distribution channels.
The purchase project is to support production activities and ease the economic burden by providing the stable supply of duty-free oil to fishermen and supplying athlete materials and equipment suitable for the working environment, and the duty-free oil supplied 1.147 million kilograms (5,733,000 drums), amounting to 479.4 billion won, and the tax exemption benefits for fishermen amounted to 728.3 billion won. In addition, the athlete materials and equipment business posted a performance of 26.6 billion won in athlete materials and 78 billion won in equipment, respectively, as a result of conducting various promotional activities to participate in the purchase of the system and attract auxiliary projects by local governments.